ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19
Authors: Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R
Abstract
COVID-19 is global pandemic which has changed the audience in India on the way of consume media. There is an increasingly growing number of consumers adapting to OTT Platform. While global players like Netflix and Amazon prime have steadily grown their market share in India, Indian streaming services like Hot star and JIO Cinema has gained a stronger foothold. This paper explores the role played by the pandemic in evolving OTT media consumption trends; a qualitative Analyses of increase in OTT adoption; impact of OTT on children, adults and elder lies, and future of streaming service in India through an analytical research. Other than primary data content from news articles, industry research reports, International journals for accumulation of key trends were also analyses.
A STUDY ON THE EFFECT OF WORKING CAPITAL ON THE PROFITABILITY OF TCS
Authors: Dr.K.R.Sivabagyam, C.S.K. Soundarya
Abstract
The fixed and the current assets play an essential role in the accomplishment of any company. Organizing the working capital is imperative because, it has a huge consequence on profitability and liquidity of the business concern. The increase in working capital assist in improving its liquidity. Thus, a company require to have a correct balance between the liquidity position and the profits of the company. The various elements for measuring the working capital management comprise of receivable days, Payable days, Current ratio and Quick ratio on the Net operating profitability position of an organization. The various aspect like fixed assets on total assets, the Debt ratio and the size of the firm have also been used for determining the working capital management.
A STUDY ON WORKING CAPITAL MANGEMENT ON INDIAN TYRE INDUSTRY
Authors: Dr.K.R.Sivabagyam, M . Surabi Gopinath
Abstract
The prime objective of this report is to investigate the working capital management and its effect on profitability in the Tyre Industry of selected companies. For the research, a time period of 5 years from 2015-16 to 2019-20 is considered, and depending upon the, working capital components like current ratio, quick ratio, current asset ratio, cash turnover ratio, inventory turnover ratio, working capital turnover ratio, Return on total asset ratio, Debtors turnover ratio is considered. The sample was chosen based on higher market capitalization, during the research time. The paper explores the tyre market conditions using working capital management in selected firms. The study’s outcomes could be used to forecast the success of the chosen firms. This paper offers some key insights into the chosen companies’ efficiency and productivity. The working capital ratios are demonstrative of effective working capital management, which contributes to the recognition of problems in financial management and, consequently, the enhancement of the tyre industry’s performance.